Wednesday, January 27, 2010

Design thinking is a mindset and a methodology to approach challenges. It’s a process of approaching a problem from multiple perspectives and using trial and error to get to the right solution. It’s about drawing inspiration from a variety of sources and applying them to your particular challenge, resulting in innovation....

If you give a designer a blank sheet of paper and tell him to make something that looks nice, he will be paralyzed. At the minimum, he needs a topic, a message and an audience. But he needs more than that; great design comes from a seemingly impossible contradiction. Perhaps the impossibility is budget-related. Or the combination of two impossible desires that cannot possibly co-exist. For instance, a financial services client who hates the color green.... A designer needs a contrast to create a spark. In other words, designers cannot operate in abundance; designers need restrictions!
Design Thinking on The Back Row Leader.

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