My kids love video games and would much rather play a multiplayer game online or at a LAN party with their friends than go sit in a theater and "just watch a movie." The boomers and a surprisingly large portion of Generation X just don't understand the language and conventions of gaming, and are intimidated or disinterested in our culture. They're more comfortable in a movie, and they still outnumber the kids in the Millennial Generation who are indoctrinated into gaming culture from a very young age.
Wil Wheaton quoted in One and One, GameLife. March 26, 2008